Building Financial Strength

As a not-for-profit organization with a spiritual heritage, Asbury pledges each day to make a difference in the lives of those we serve. Financial stewardship is a pillar of Asbury’s foundational strength, ensuring we will keep the promises we make to our stakeholders.

When the Rolling Acres Dairy Farm in Gaithersburg, MD, was purchased in 1926 to establish a Methodist Home for the Aged, the plans described it as a place to “eat, sleep and rock” – as in a rocking chair.

What an evolution Asbury – and our industry – has undergone!

Financial Stewardship

Less than 25 percent of the nation’s CCRCs hold investment-grade bonds, and we are proud to be among this group. In 2020, Fitch Ratings reaffirmed Asbury’s Maryland Obligated Group bonds as BBB with a stable outlook. 

Based on our 2019 -2020 Audited Consolidated Financial Statement, Asbury had $297 million in Total Revenues, Gains & Other Support, and held $199 million in Cash, Investment & Foundation Reserves.

The Asbury system holds CARF accreditation, a designation held by less than 20% of CCRCs nationwide. This  means that an independent evaluation team has found each community to be in compliance with more than 1,100 measures of quality, including financial standards.  

View our 2020 Audited Consolidated Financial Statement.

Growing Our Mission

Supporting Stellar Service

The Asbury Support and Collaboration Center is the hub of the Asbury System, providing the strategic and operational guidance and support that make our Mission possible.

Clinical and Operational Services
  • Best practices and CQI networks
  • Centralized data center and dashboards
  • Clinical operations, services, and culture change
  • Clinical quality assurance & toolkits
  • Continuum-spanning wellness
  • EMRs and documentation standards
  • Facilities and dining management
  • Operations quality assurance & toolkits
  • Project development planning & management
  • Resident surveys and national benchmarking
  • Strategic communications
Compliance and Human Resources
  • Associate communications
  • Associate surveys and benchmarking
  • Corporate compliance
  • In-house legal counsel
  • Onboarding and organizational development
  • Payroll and benefits
  • Recruiting and retention
  • Workforce development strategy
  • Accounting
  • Billing and collections
  • Capital budget and master campus planning
  • Financial analysis and forecasting
  • Strategic investing
  • Strong collaboration with operations
  • Tax and cost reporting
Communications, Sales and Marketing
  • Branding
  • Marketing strategy and planning
  • Sales audits and coaching
  • Print and digital content development
  • CRM training
  • Digital marketing 
  • Public relations
  • Websites and social media management

IT Strategy & Support

For more than 20 years, Asbury’s IT consulting affiliate has been providing comprehensive IT strategy, implementation, and support to senior living providers – and providing the same critical services to the organizations within the Asbury system.

  • Applications review, implementation, and support
  • Business intelligence and enterprise reporting
  • Cybersecurity
  • Data center hosting and management
  • EMRs and interoperability
  • Help Desk
  • Strategic assessment and planning

Learn More About Thrivewell Tech

The Power of Partnership

The collaborative relationships we develop with business partners enhance our own talent pool with fresh perspectives, innovative solutions, and unique strengths.

Each business partner is an industry leader in key value areas such as dining and facilities management, post-acute rehabilitation, financial planning, and award-winning campus enhancements. And each has the advantage of focusing 100 percent on their service line.

Working together, we have become market standouts in specialized post-acute and skilled nursing services, saved more than $2 million dollars in energy costs and millions of gallons of water system-wide, and earned multiple awards for environmental sustainability.

Our business partners are some of the most efficient and innovative providers in the industry, bringing a more complete portfolio of best in class to Asbury.

Eco Friendly
Creating a Greener Footprint

In the past six years in energy management partnership with Sodexo, we have reduced carbon emissions across our system by 30 percent, use of electric by 27 percent, natural gas use by 22 percent, and saved 29.1 million gallons of water.

That is equal to:

  • Saving 1,166,985 gallons of gasoline
  • Taking 2,255 cars off the road for one year
  • Saving enough energy to fuel 1,249 homes for one year
  • Running 2.2 wind turbines in place of fossil fuels for one year
  • Saving the amount of water that flows over Niagara Falls in 38 seconds

The Heart of Asbury: The Asbury Foundation

The Asbury Foundation is integral to our not-for-profit pledge to make a difference in the regions where we operate. At the heart of the Foundation’s work is our Benevolent Care program, providing peace of mind to Asbury residents that their home is secure even if they outlive their resources. In 2020, Asbury provided more than $3.8 million in benevolent care across our system.

The Foundation touches virtually every aspect of Asbury’s campuses, forging relationships that enrich the lives of residents and associates – such as the Nursing Scholarship Programs.

Asbury Foundation Capital Campaigns and Caring Classic Tournament continue to support significant campus enhancements such as the Richard D. Rife Center at Bethany Village, completed in 2016 and the Dr. Robert and Marilyn Bernhard Aquatic Center at Springhill completed in 2020.

And just as our Benevolent Care commitment continues to grow, so do our Social Accountability programs, bringing associates together, often in concert with residents, to be a force for change. Whether it’s the annual Bethany Village Rock-a-Thon for Alzheimer’s, Asbury Methodist Village’s Meals on Wheels volunteers, or Springhill’s partnerships with local homeless shelters and veteran’s organizations, our Mission is hard at work wherever we are.